The Company
The Entire Solution is a Melbourne based enrgy and water solutions provider - formed to maximise the efficiency of water, gas and energy use.

The Brief
TES required an entire branding solution, spanning across all of their associated brands. The design of new logotypes, and a marketing strategy encompassing print, web and mobile media ensured synergy between the co-dependent brands and that the individual brands and their strengths remained exclusive.

The Solution
Seed Creative developed a logo system based on a tear drop shape, as this was shape was the common theme between the three brands. The drop symbolised water in the form of a water drop, gas in the form of a flame and electricity and ingenuity in the form of a light bulb. The colour palate used was reflective of the selected industry affiliation.

Media Strategy
Half and full page newspaper advertisments were run to establish an immediate presence for the brands. Stark line-art on bold solid colours ensured that the campaign could not be missed (and wasn't!

An entire fleet of vans was branded accordingly and die cut outdoor stickers are now as a matter of practice adhered to all Entire completed jobs to mark territory. A-frames are also used to great effect as a cost effective medium through which to allert passers by to the brand and the work being conducted in their local area - creating an immediate affinity with the brand.

A website is currently being developed to be utilsed as a 24/7 presence alongside the existing, Seed developed A3 'look book'. The high impact graphically rich lookbook is used by the company as a tailor made, personalised sales tool and has proven effective.

For updates on The Entire Solution and associated brands click here